Langham’s new Ying’nFlo brand is geared at ‘young urban travellers’, with a focus on art-filled, affordable rooms and flexible co-working spaces
The Langham Hospitality Group boasts an impressive portfolio of properties across the globe, including the luxurious Langham hotels, with sites in London, Munich and Melbourne, and the equally premium Cordis Hotels and Resorts, found throughout Asia. The latest string to its hospitality bow is Ying’nFlo, a new lifestyle stay with millennial and Gen Z travellers in its midst.
“Ying’nFlo is a bold, colourful canvas for younger urban travellers at an affordable price,” said Langham Hospitality Group’s CEO Brett Butcher. “It’s a smart guest experience for a generation that has grown up with digital.”
The first property has been unveiled in Wan Chai, Hong Kong’s creative neighourhood noted for its unique architecture, bars, restaurants, and nightlife. There are plans to expand rapidly across the Asia-Pacific region, including an upcoming outpost in Xiamen on China’s southeast coast.
Billed as a hospitality lifestyle brand more than a hotel, there is a focus on flexible workspaces, alongside a laptop-friendly cafe-style lobby. Rooms, which are priced at 100 GBP per night, are primed for remote working and longer stays, with ample desk space, laundry stations and whip-fast WiFi. Airy, modern interiors are by Linehouse, the acclaimed Shanghai and Hong Kong-based architecture and design studio. Terracotta brick floors and timbered ceilings are offset by a sorbet palette of peach and pistachio, while the building’s exterior is painted with a mural by Berlin-based artist Josephine Rais. Music is also a big deal at Ying’nFlo: curated playlists are available throughout the property and on its social channels, championing emerging artists.
There is no reception desk – instead guests check in and out via an all-in-one app, which can also be used to talk to staff and order food and drink.
The hotel’s unveiling coincides with the long-awaited reopening of Asia’s tourism industry. Hong Kong was one of the last places to lift hotel quarantine measures for inbound travellers, and it is now welcoming overseas visitors for the first time in two years. The city is still treading cautiously, and mandatory mask-wearing is likely to remain in place for the foreseeable future.
The hotel and hospitality industry has dramatically evolved during the time that Hong Kong has effectively been closed to the world due to its strict pandemic measures. The Langham Hospitality Group’s new venture recognises a new demand for digitally minded, cost-conscious hotels that mix work and play. Butcher summarises: “The Ying’n’Flo concept combines simple stylish design with brilliant basics, which are efficiently executed with a strong social vibe.” Be prepared to see a lot more of Ying’n’Flo in the year ahead.